# 175 creators activated with a 66% reply rate.

How the UK's leading flower delivery service scaled gifting and affiliate partnerships with Amy - 300 content pieces delivered without expanding the team.

## The challenge

Freddie's Flowers, the UK's leading flower delivery service, had worked with 480 creators on gifting campaigns over the years, but it was difficult to scale.

They needed a different approach to scale the program.

**The bottleneck:**

- Half their week went to manually sourcing creators and communicating with them.
- Gifting campaigns typically had low reply and close rates, making high-volume outreach essential.
- Macro creators who could drive meaningful sales demanded payment, putting them out of reach.

**Their goal was simple:** activate quality creators that will drive sales without hiring more people.

## The solution

Freddie's Flowers deployed Amy to handle their commission/affiliate creator pipeline, from sourcing to activation.

- **Sourcing:** Amy identified 700 Instagram and TikTok creators in lifestyle, home, and mom niches, with a focus on Instagram for higher conversion rates and micro creators for greater reach.
- **Personalized outreach:** Amy contacted 700 creators with tailored messages and follow-ups, achieving a 66% reply rate.
- **Negotiation:** Amy converted high-quality micro creators who initially requested payment into gifting and affiliate partnerships, saving budget while still activating quality talent.
- **Activation & onboarding:** Amy converted replies into confirmed partnerships and guided creators through content upload (300+ pieces delivered).
- **Multi-market execution:** Amy handled the high-volume, low-conversion nature of gifting outreach, freeing the influencer manager to focus on creator relationships and content quality.

## Results

- 700 creators contacted
- 66% reply rate from creators
- 40% conversion from replies to activated creators
- 175 creators activated and uploading content
- 300+ content pieces uploaded and approved
- 20 creators activated in 4 days

> Amy transformed how we scale commission/affiliate influencer partnerships. From outreach to activation everything happens efficiently. We are activating more of the right creators and seeing consistent conversions.
>
> Hsin Helmbold, Influencer Manager, Freddie's Flowers