# 20 review-ready draft videos in 7 days, $6,800 under budget.

How Shipable.ai, a prompt-native no-code AI agent builder, launched a US TikTok push with Amy - 20 creators activated for ~$9,200 of a $16,000 budget.

## The challenge

Shipable.ai, a prompt-native no-code AI agent builder, wanted to launch a targeted TikTok push in the US AI/tech niche.

They allocated a $16,000 budget to activate 20 high-quality creators and needed to:

- Deliver results fast to prove traction.
- Keep campaign costs as low as possible.
- Avoid the overhead of manual outreach, negotiation, and tracking.

With a lean team, they couldn't afford the back-and-forth of traditional influencer management.

## The solution

On July 20, Shipable launched their campaign with Amy inside Uplodio. Here's what happened:

- **Brief creation:** Amy drafted the initial campaign brief directly in-app.
- **Creator sourcing:** Targeted US TikTok creators in AI/tech.
- **Personalized outreach:** Sent sequenced, tailored messages and follow-ups that drove a 48.4% reply rate, far above typical cold outreach benchmarks.
- **Negotiation:** Brought creator fees down far enough to complete the campaign for ~$9,200, saving $6,800 from the original $16,000 budget while still securing premium creators (including one reduced from $4.5k to $800).
- **Approval flow:** Qualified creators moved into Ready-to-Approve for quick review.
- **Draft management:** Creators uploaded draft videos directly to Uplodio, ready for feedback and final approval.

## Results

- 95 creators contacted
- 46 replies - 48.4% reply rate from personalized messages & follow-ups
- 20 activated creators, ready to produce and deliver content with the first already uploaded in-platform for approval.
- Total budget allocated: $16,000 → Actual spend: ~$9,200
- Budget savings: ~$6,800 retained for future activations
- All within 7 days from kickoff

> In one week, Amy delivered 20 review-ready draft videos and negotiated a $4.5k ask down to $800 without us lifting a finger.
>
> Stephane Boghossian, Head of Growth, Shipable