Brand guidelines
The essentials for using our logo, colors and type, and for writing about us.
01Logo
One logo, used the same way everywhere.
On light
The default, on White or Warm.
On dark
On Ink only.
Mark
App icons and avatars.
- Leave clear space around it equal to the height of the o.
- Don't stretch, recolor or rotate it.
- Don't set it on a busy photo.
02Color
Mostly white and warm. Orange is a signal.
Uplodio Orange
The logo, and accents only.
Ink
Text.
Warm
Panels and pills.
White
The page.
03Typography
One sans for everything, a serif for a word or two.
Geist
Headings and body, set light.
Instrument Serif
Accents, a word or two at a time.
Chivo Mono
Small labels and codes.
04Voice
Plain, specific and calm.
Say what it does.
“Amy pays every creator in their own currency. You settle one invoice.”
Be specific.
“175 creators activated at a 66% reply rate.”
Keep people in charge.
“Nothing publishes without your sign-off.”
Stay calm.
“Built for regulated brands.”
Use
Instead of
Uplodio
UPLODIO, UpLodio
creators
influencers
Amy, she
the bot, it
Book a demo
Request a demo, Get started
Sentence case, US English, numerals for numbers, and no exclamation marks.
05Downloads
