Case Study – Freddie's Flowers

🚀 Challenge

Freddie's Flowers, the UK's leading flower delivery service, had worked with 480 creators on gifting campaigns over the years, but it was difficult to scale.

They needed adifferent approach to scale the program.

The bottleneck:

• Half their week went to manually sourcing creators and communicating with them.
• Gifting campaigns typically had low reply and close rates, making high-volume outreach essential.
• Macro creators who could drive meaningful sales demanded payment, putting them out of reach.

Their goal was simple:Activate quality creators that will drive sales without hiring more people

💡 Solution

Freddie's Flowers deployed Amy to handle their commission/affiliate creator pipeline, from sourcing to activation.

• Sourcing: Amy identified 700 Instagram and TikTok creators in lifestyle, home, and mom niches, with a focus on Instagram for higher conversion rates and micro creators for greater reach.
• Personalized outreach: Amy contacted 700 creators with tailored messages and follow-ups, achieving a 66% reply rate.
• Negotiation: Amy converted high-quality micro creators who initially requested payment into gifting and affiliate partnerships, saving budget while still activating quality talent.
• Activation & onboarding: Amy converted replies into confirmed partnerships and guided creators through content upload (300+ pieces delivered)
• Multi-market execution: Amy handled the high-volume, low-conversion nature of gifting outreach, freeing the influencer manager to focus on creator relationships and content quality.

📈 Results

• 700 creators contacted
• 66% reply rate from creators
• 40% conversion from replies to activated creators
• 175 creators activated and uploading content
• 300+ content pieces uploaded and approved
• 20 creators activated in 4 days