175 creators activated with a 66% reply rate.175 creators activated with a 66% reply rate.

Freddie's Flowers, the UK's leading flower delivery service, had worked with 480 creators on gifting campaigns over the years, but it was difficult to scale.

They needed a different approach to scale the program.

The bottleneck:

• Half their week went to manually sourcing creators and communicating with them.
• Gifting campaigns typically had low reply and close rates, making high-volume outreach essential.
• Macro creators who could drive meaningful sales demanded payment, putting them out of reach.

Their goal was simple: activate quality creators that will drive sales without hiring more people.

Freddie's Flowers deployed Amy to handle their commission/affiliate creator pipeline, from sourcing to activation.

• Sourcing: Amy identified 700 Instagram and TikTok creators in lifestyle, home, and mom niches, with a focus on Instagram for higher conversion rates and micro creators for greater reach.
• Personalized outreach: Amy contacted 700 creators with tailored messages and follow-ups, achieving a 66% reply rate.
• Negotiation: Amy converted high-quality micro creators who initially requested payment into gifting and affiliate partnerships, saving budget while still activating quality talent.
• Activation & onboarding: Amy converted replies into confirmed partnerships and guided creators through content upload (300+ pieces delivered).
• Multi-market execution: Amy handled the high-volume, low-conversion nature of gifting outreach, freeing the influencer manager to focus on creator relationships and content quality.

• 700 creators contacted
• 66% reply rate from creators
• 40% conversion from replies to activated creators
• 175 creators activated and uploading content
• 300+ content pieces uploaded and approved
• 20 creators activated in 4 days