Case Study – Shipable.ai

🚀 Challenge

Shipable.ai, a prompt-native no-code AI agent builder, wanted to launch a targeted TikTok push in the US AI/tech niche.

They allocated a $16,000 budget to activate 20 high-quality creators and needed to:

• Deliver results fast to prove traction.
• Keep campaign costs as low as possible.
• Avoid the overhead of manual outreach, negotiation, and tracking.

With a lean team, they couldn’t afford the back-and-forth of traditional influencer management.

💡 Solution

On July 20, Shipable launched their campaign with Amy inside Uplodio. Here’s what happened:

• Brief creation: Amy drafted the initial campaign brief directly in-app.
• Creator sourcing: Targeted US TikTok creators in AI/tech.
• Personalized outreach: Sent sequenced, tailored messages and follow-ups that drove a 48.4% reply rate, far above typical cold outreach benchmarks.
• Negotiation: Brought creator fees down far enough to complete the campaign for ~$9,200, saving $6,800 from the original $16,000 budget while still securing premium creators (including one reduced from $4.5k to $800).
• Approval flow: Qualified creators moved into Ready-to-Approve for quick review.
• Draft management: Creators uploaded draft videos directly to Uplodio, ready for feedback and final approval.

📈 Results – Week 1

• 95 creators contacted
• 46 replies – 48.4% reply rate from personalized messages & follow-ups
• 20 activated creators, ready to produce and deliver content with the first already uploaded in-platform for approval.
• Total budget allocated: $16,000 → Actual spend: ~$9,200
• Budget savings: ~$6,000 retained for future activations
• All within 7 days from kickoff