
20 review-ready draft videos in 7 days, $6,800 under budget.
How Shipable.ai, a prompt-native no-code AI agent builder, launched a US TikTok push with Amy - 20 creators activated for ~$9,200 of a $16,000 budget.
Creators contacted
Reply rate
Creators activated
Budget saved
01 / Challenge
Shipable.ai, a prompt-native no-code AI agent builder, wanted to launch a targeted TikTok push in the US AI/tech niche.
They allocated a $16,000 budget to activate 20 high-quality creators and needed to:
- Deliver results fast to prove traction.
- Keep campaign costs as low as possible.
- Avoid the overhead of manual outreach, negotiation, and tracking.
With a lean team, they couldn't afford the back-and-forth of traditional influencer management.
02 / Solution
On July 20, Shipable launched their campaign with Amy inside Uplodio. Here's what happened:
- Brief creation: Amy drafted the initial campaign brief directly in-app.
- Creator sourcing: Targeted US TikTok creators in AI/tech.
- Personalized outreach: Sent sequenced, tailored messages and follow-ups that drove a 48.4% reply rate, far above typical cold outreach benchmarks.
- Negotiation: Brought creator fees down far enough to complete the campaign for ~$9,200, saving $6,800 from the original $16,000 budget while still securing premium creators (including one reduced from $4.5k to $800).
- Approval flow: Qualified creators moved into Ready-to-Approve for quick review.
- Draft management: Creators uploaded draft videos directly to Uplodio, ready for feedback and final approval.
03 / Results
- 95 creators contacted
- 46 replies - 48.4% reply rate from personalized messages & follow-ups
- 20 activated creators, ready to produce and deliver content with the first already uploaded in-platform for approval.
- Total budget allocated: $16,000 → Actual spend: ~$9,200
- Budget savings: ~$6,800 retained for future activations
- All within 7 days from kickoff
"In one week, Amy delivered 20 review-ready draft videos and negotiated a $4.5k ask down to $800 without us lifting a finger."
Stephane BoghossianHead of Growth, Shipable
